👋 Hi, I’m Liezel
Senior Digital Designer
16 years creating brands, websites and digital experiences that help businesses communicate with confidence.
Experienced. Reliable. Creative.
I bring over 16 years of experience working across branding, digital, print, and motion design in fast-paced, deadline-driven environments.
I’m comfortable working with complex content, translating technical information into clear, structured visual communication that is both functional and visually strong.
I take a practical, reliable approach to design — delivering consistent, high-quality work that supports real business outcomes.
Selected Work
Graduate Development Programme
A video-led recruitment experience created to showcase graduate stories, programme information and career opportunities at DBFL.
View Case Study →
Little Bundles Marketplace
A responsive marketplace designed and built to help parents exchange baby and toddler essentials within their communities.
View Case Study →
Tiggy’s Café Brand & Website
A warm, modern identity and ecommerce experience created for a growing home-based food and celebration-cake business.
View Case Study →
Tender Automator
A desktop workflow tool designed and built to organise tender information, reusable content and document preparation.
View Case Study →My Work Experience
I lead the design and delivery of bid and tender graphics, producing high-quality reports, ESG reports, and structured visual content that translates complex technical information into clear, engaging communication.
I developed the company’s visual identity, including logo design, brand guidelines, and corporate materials, ensuring consistency across all outputs. I manage CV systems using Flowcase to support tender submissions and team profiling.
My role also includes designing award submissions (including winning entries), managing internal SharePoint systems, and overseeing website design and content management in WordPress. I also produce motion graphics, web assets, and social media content for platforms including LinkedIn and Vimeo.
Senior Graphic Designer
DBFL Consulting Engineers
Waterford, Ireland
October 2023 - Present
Graphic Designer
Bodyscent International
Kilkenny, Ireland
June 2023 - September 2023
I designed and produced product catalogues, including layout, product pages, and print-ready artwork, ensuring consistency across all brand materials. I also led product photography and image editing in Photoshop and Illustrator for use across the company website and social media platforms.
I supported the development of product manuals in collaboration with the team and managed website content and stock updates through WordPress.
I led the design of digital, print, and on-air brand collateral across all station platforms, supporting over 20 presenters and their individual shows. I developed visual assets for online campaigns, social media, and internal marketing, ensuring a consistent and engaging brand presence.
I managed the station website and social media platforms, producing high-volume, fast-turnaround content for daily broadcasting needs. I also designed marketing materials and advertising packages for the sales team, supporting client campaigns and revenue generation.
In addition, I contributed to internal brand development and external listener-facing campaigns, delivering creative solutions across a wide range of marketing and promotional initiatives.
Senior Graphic Designer
Algoa FM
Port Elizabeth, South Africa
February 2019 - March 2023
Graphic Designer
Kelston Motors
Port Elizabeth, South Africa
March 2017 - December 2018
I managed in-house branding and produced digital marketing content for leading automotive brands including Volkswagen, Audi, and Peugeot. My work focused on web and social media assets, creating high-volume promotional graphics for vehicle specials and finance campaigns.
I designed and updated visual layouts for marketing campaigns, including vehicle listings, pricing graphics, and promotional materials, ensuring brand consistency across all outputs. I also supported marketing initiatives and contributed to client-facing presentations.
I developed campaign and brand materials for clients in the mining and surveying industries, including Anglo American, Surveya, and Aspen. My work involved translating complex, technical information into clear and professional visual communication for corporate audiences.
I designed marketing assets and presentation materials, including annual report presentations, supporting client-facing communication and brand consistency across projects.
Graphic designer
Istream International
Port Elizabeth, South Africa
January 2015 - December 2016
Graphic Designer
Abelanani Creations
Johannesburg, South Africa
March 2012 - December 2015
I started in print production, supporting artwork setup and prepress, and progressed into a design and production role working closely with the marketing team. I developed print and packaging solutions, contributing to the growth of the company’s print and design offering.
I gained hands-on experience with MGI and Konica Minolta systems, completed production training, and supported the onboarding and training of team members. I later managed a small team, coordinating job schedules and overseeing daily and weekly production output.
I worked as a junior to mid-level designer delivering a range of print and branding projects, including logos, flyers, and business stationery for various clients. I developed a strong foundation in print production and packaging design, working across food, retail, hospitality, and clothing sectors.
My role expanded into packaging design, producing layouts and artwork for a variety of products, ensuring designs were both visually effective and production-ready.
Graphic designer
Apple Print and Packaging
Johannesburg, South Africa
February 2011 - February 2012
Graphic Designer
The Repro House
Port Elizabeth, South Africa
November 2009- January 2011
I began my design career in a high-volume print and production environment, supporting artwork preparation and layout for a wide range of clients, including major brands such as Cadbury.
I developed a strong foundation in print processes, colour management, and production workflows, working on large-scale print output across the region.
Let's Get In Touch
I look forward hearing from you, thank you for taking the time visiting my page.
Connect with Me
Phone
+353 89 949 2390
hi@liezelchetty.ie
Location
Adelphi Quay, Waterford, Ireland